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Huntsville, AL – November 16, 2017 – T-H Marine Supplies, Inc., of Huntsville, Alabama, announces it has hired two new employees to take on roles in the company's corporate leadership. Bryan Layton of Hunstville, Alabama will serve as Corporate Quality Director and Chuck Loeffelholz of Madison, Alabama will serve as Corporate Operations Manager. Both will set their sights on helping the company with manufacturing its expansive catalog of quality marine products.

"We're making big moves to grow our business in the right ways," T-H Marine CEO Jeff Huntley stated. "It's exciting to bring such high quality people to our organization and it will be even more exciting to see the extent of their impact on our organization to the larger fishing and boating community."

Both Bryan and Chuck bring extensive skillsets to T-H Marine. Using their backgrounds in manufacturing, development, and engineering, they will contribute to processes, quality controls, and more to strengthen the T-H Marine brand.

"We're thrilled about the future and the dramatic growth we have been experiencing," Huntley added. "Success is always a moving target, but we're hopeful about how this helps us usher in even better quality marine products and improved experiences for our customers."

Bryan Layton - Corporate Quality Director

Prior to joining T-H Marine, Bryan worked as a technical director, where he led development of computer-aided dispatch and records management software products for public safety organizations. He also took a two-year overseas assignment to open an offshore development office in Shanghai, China.

Prior to living in China, he led development of engineering software products used in the design, modeling, and construction of process plants, power plants, ships, and off-shore oil rigs.

Bryan received his bachelor’s degree in design engineering from Brigham Young University. He also earned a Master of Business Administration degree from the University of Alabama. Originally from Idaho and raised in southern California, Bryan has lived in Huntsville with his wife, Roxanne, since 1984. They have four sons.

Bryan likes to travel and tries to stay healthy by running and weight training. He has even run the Rocket City Marathon two times.

Chuck Loeffelholz - Corporate Operations Manager

Chuck always had a love for boating and, for several years, he worked the docks and repair shops of Iowa’s Saylorville Marina. When the lake was no longer big enough, Chuck joined the Navy’s nuclear power program. This would become a 30-year Naval career serving in both submarines and surface ships.

Before coming to T-H Marine, Chuck worked with several medical device and pharmaceutical manufacturing companies, where he brought new manufacturing equipment online, optimized internal processes, and improved product quality.

Chuck and his wife, Nancy, have two grown children and have come to enjoy all that the Tennessee Valley area has to offer.

AMSTERDAM (Nov. 16, 2017) — Mercury Marine has been awarded a 2017 Boat Builder Award in the category of retail marketing initiative during the annual METSTRADE show in Amsterdam. 

Mercury’s Go Boldly brand message and global advertising campaign was recognized by a panel of judges in a category that featured global boat builders and engine suppliers.  Go Boldly, which officially launched in January 2017, focuses on the boating experience, celebrating why people boat and instilling confidence in boaters.”

“We are honored to receive the Boat Builder award for our Go Boldly campaign,” said Michelle Dauchy, chief marketing officer of Mercury Marine. “Since its launch earlier this year, we have heard from consumers around the world who have been inspired by the campaign’s message which exudes confidence and a sense of adventure out on the water.”

The Boat Builder Awards are now in its 3rd year and coordinated METSTRADE and IBI to recognize individual and team success within boat building companies globally across the eight categories of business achievement.

Mercury’s Go Boldly campaign has been featured at boat shows around the world as well as advertising, branding and digital platforms translated in more than 16 languages.

“We are grateful to METSTRADE and IBI, two leaders in the marine industry,” Dauchy said. “Go Boldly has been a true team effort and this award puts a bow on what has been a fantastic first year for the campaign.”

AMSTERDAM (Nov. 14, 2017) – Mercury Marine, the world leader in marine propulsion and technology, announces the introduction of its ultra-lightweight and reliable 15/20hp EFI FourStroke outboard platform.  In addition, Mercury is proud to launch its innovative new Multi-Function Tiller Handle assembly designed for the 15/20hp EFI FourStroke platform – the world’s first portable outboard tiller that offers ambidextrous operation.

“We are thrilled to bring to the market an all-new 15/20hp EFI four-stroke outboard platform, ‒ an engine that is easy-to-start, intuitive-to-operate, lightweight, fuel-efficient, quiet, powerful and reliable,” said John Buelow, Mercury Marine VP of global category management. “Through extensive consumer research, we identified four defining features that our customers had been asking for, and these engines provide them.  The goal is always to deliver an elite boating experience to our customers, and these engines do just that.”

Mercury’s new Multi-Function Tiller Handle is an ergonomically enhanced control for the company’s new 15/20hp EFI FourStroke outboard lineup.  This lightweight portable outboard platform starts at just 99 lbs. (45 kg.), and is 11 lbs. (5 kg.) lighter than the platform it replaces in Mercury’s outboard line.

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WILSONVILLE, Ore. (November 13, 2017) - Raymarine is pleased to announce that the full line of Axiom Pro Multifunction Displays is now shipping.  Available in 9-, 12-, and 16-inch sizes, the Axiom Pro line expands Raymarine’s award-winning Axiom range of high-performance MFDs available to offshore anglers and performance-minded cruising boaters. 

Axiom Pro models are designed around Raymarine’s proven HybridTouch™ control user experience, featuring both a multi-touch touchscreen control of the LightHouse 3 OS along with keypad, trackpad, and a rotary control interaction.  The combination of tablet-like touch screen and intuitive keypad operation lets captains efficiently and confidently access all of Axiom Pro’s features in all sea conditions.

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FOND DU LAC, Wis. (Oct. 31, 2017) – In November, four U.S. Military veterans will team up to do something that has never been done before – ride motorcycles from the Arctic Circle to the southern tip of South America -- a trip that is 19,000 miles in length and will take four months to complete. 

Supporting the effort will be Mercury Marine and Quicksilver who partnered with Where the Road Ends (WTRE) on the veterans’ journey from Deadhorse, Alaska, to Ushuaia, Argentina.  The ride will be the subject of a feature length documentary filmed and produced by combat veterans.

“Unlike other documentary filmmaking projects or expeditionary travel, our team will be providing updates during preparation, on our mission and as we complete the documentary – basically bringing viewers along for the ride through Facebook, Instagram and YouTube,” said Wayne Mitchell, operations officer for WTRE.  “Conquering the mission is the goal, but also raising awareness for combat veteran causes by partnering with the Lone Survivor Foundation is very important to the entire team.”

The team will conquer sub-zero temperatures, scorching heat, and miles of untamed jungle. The WTRE team will depart Alaska in November to ensure they arrive at the Darien Gap during Central America’s dry season. The Darien Gap is more than 100 miles of jungle between Panama and Columbia that will require help from locals to navigate waterways to complete the passage.   

 “We are excited to be a part of this great project and look forward to watching the journey unfold,” said Megan Meyer, Mercury Marine marketing specialist, aftermarket P&A.  “Our Quicksilver products are perfect for the rigorous environments that the riders will encounter and we can’t wait to start this adventure together.”

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